Ideal candidate is located in Maryland and will oversee the Maryland and Delaware Spirit and Beer activity.
COMPANY OVERVIEW:
MKTG, part of the Dentsu Aegis Network, is a global experiential marketing agency comprised of pioneers and practitioners of lifestyle marketing. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 32 offices globally, with reach in 19 markets across the Americas, EMEA and APAC.
POSITION SUMMARY:
The Assistant Manager is focused on the daily management of nightlife and retail consumer engagement programs in their respective market. The position supports all aspects of activity in market. The Assistant Manager must be comfortable and familiar working with the marketing and promotion of beer, wine and spirits products.
PRIMARY RESPONSIBILITIES:
- Recruit and hire part-time brand ambassadors and event specialists to execute alcohol sampling events in bars, retail outlets, and event spaces
- Train staff to actively engage consumers and sample consumers at the point of purchase
- Book the right staff for the right accounts, events, and brand experiences
- Manage point of sale inventory and materials for events
- Coordinate kitting, shipping, and delivery of POS and assets for all event activations
- Ensure brand staff enter event recaps into online report portals in an accurate and timely manner
- Attend and audit events to ensure executional excellence
- Make ongoing recommendations to improve event quality
- Demonstrate flexibility and resourcefulness
- Adhere to standard operating procedures, policies, and protocols for issue resolution
- Communicate and socialize success, learnings, and opportunities
- Report and recap data and insights for real time measurement & evaluation
- Be content minded and able to manage social media channel(s) to amplify events and event execution
- Approve and submit staffing payroll and expenses
- Provide ongoing market insights and competitive intel
MANAGEMENT RESPONSIBILITY:
- Reports to Market Manager
- Direct reports – Part-Time Brand Ambassadors
REQUIRED SKILLS & EXPERIENCE:
- 3-5 years in field/promotional marketing
- Strong communication and problem-solving skills
- Strong organizational skills
- Promotional experience in Beer, Wine and Spirits is preferred
- Able to effectively source candidates to ensure a match to the position/organization
- Proficient in Microsoft Excel, Word, PowerPoint and Outlook