Title: Market Associate, Field Activation
COMPANY OVERVIEW:
Come work with us!
MKTG, part of the Dentsu Aegis Network, is a global experiential marketing agency comprised of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment, live experiences, retail marketing, enterprise/business-to-business engagement and sponsorship marketing. One of the guiding principles upon which MKTG was founded is that our people matter – to the work we do and the environment we've built. We are committed to constantly evolving, refining and inventing innovative brand engagements through deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 32 offices globally, with reach in 19 markets across the Americas, EMEA and APAC. Visit MKTG for more information.
POSITION OVERVIEW:
The Market Associate is focused on the daily management of nightlife and retail consumer engagement programs in market. Attention to detail is fundamental, and the implementation of controls, process, policy, and compliance is essential. The Associate position supports all aspects of activity in market and reports to the Market Manager. The Market Associate in this role must be comfortable working with the marketing and promotions of wine and spirits products.
PRIMARY RESPONSIBILITIES:
· Recruit and hire part-time brand ambassadors and event specialists to execute alcohol sampling events in bars, retail outlets, and event spaces
· Train staff to actively engage consumers and sample consumers at the point of purchase
· Book the right staff for the right accounts, events, and brand experiences
· Manage point of sale inventory and materials for events
· Coordinate kitting, shipping, and delivery of POS and assets for all event activations
· Ensure brand staff enter event recaps into online report portals in an accurate and timely manner
· Attend and audit events to ensure executional excellence
· Make ongoing recommendations to improve event quality
· Demonstrate flexibility and resourcefulness
· Adhere to standard operating procedures, policies, and protocols for issue resolution
· Communicate and socialize success, learnings, and opportunities
· Report and recap data and insights for real time measurement & evaluation
· Be content minded and able to manage social media channel(s) to amplify events and event execution
· Approve and submits staffing payroll and expenses
· Provide ongoing market insights and competitive intel
Management Responsibility
· Reports to Market Manager
· Direct reports – Part-Time Brand Ambassadors
REQUIRED SKILLS & EXPERIENCE:
· 3-5 years in field / promotional marketing
· Strong communication and problem-solving skills
· Strong organizational skills
· Promotional experience in Wine and Spirits is preferred
· Able to effectively source candidates to ensure a match to the position/organization
Proficient in Microsoft Excel, Word, PowerPoint and Outlook
Must be comfortable working on multiple online platforms