POSITION OVERVIEW
Personalization Brand Educators have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. For this reason, MKTG hires personable, friendly, and professional Brand Educators. In addition to participating in promotional events when selected, BEs are expected to complete regular online trainings regarding our client brands. BEs must have the ability to immerse themselves in order to obtain an extensive level of knowledge, including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge. BEs must be able to successfully showcase their knowledge and ability to engage by showcasing a “Final” two to three-minute presentation in order to represent Diageo brands at events.
This position is an Occasional Employment Position. Being hired as a Personalization Brand Educator does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Educators must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.
PRIMARY RESPONSIBILITIES:
- Actively engage and educate consumers at the point of experience, purchase and consumption
- Humanize the brands and build trust of consumers through education
- Personalize various brands with engraving, labeling, etc
- Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
- Regularly complete digital training for market brand and programs as directed
- Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
- Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
- Distribute Diageo premiums to consumers
- Follow Responsible Server Guidelines and report Guideline violations
- Pre-merchandise accounts with Diageo point-of-sale (POS)
- Pick up or accept delivery of promotional materials from Event Team
- Ensure proper care and return of company property (i.e. – machines, event materials)
- Complete post-event recap (ERF) in MKTG reporting website
- Take digital event photos and contribute to markets social media account
- Understand how Diageo brand differs from competitors and report on competitive activity in market
- Maintain appropriate appearance for consumer engagement
- Follow company policy and procedures
REQUIRED SKILLS & EXPERIENCE:
- Outgoing Brand Knowledge and Personification of the Brand – BE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BE must be able to translate brand information to consumers in a relatable manner.
- Engaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
- Reliable – BE must always arrive to events ready to start on time, and must work until event end
- Tech Savy - BE must know how to use apps and other digital platforms
Physical and Other Requirements
- Able to stand/walk for extended periods of time
- Ability to transport larger machines
- Ability to safely lift, push or pull up to 50 lbs
- Able to maintain a pleasant disposition under stress
- Satisfy consumer appeal and client marketing requirements
- Approachable and able to engage consumers